Managing New Product Development 9

Course Code
4210124

When it comes to new product development, innovative thinking paired with strategic execution, agile development, lean thinking, and a customer-centric approach are necessary tools to bring your idea from creative inception to successful launch. Continuous product discovery is not just an option, but a necessity for any effective product development process to ensure that it remains relevant, valuable and competitrive in this ever-changing market scenario. This certificate program discusses tools and methods designed for the new product development (NPD) environment.

  • Date January 22
  • Time N/A
  • Duration 4 Weeks
  • Program Type Open-Enrollment/Public
  • Certificate Type None
  • Format Self-Paced Online
  • CEUs 1.6
  • PDUs 16
  • Fees $1,310

When it comes to new product development, innovative thinking paired with strategic execution, agile development, lean thinking, and a customer-centric approach are necessary tools to bring your idea from creative inception to successful launch. Continuous product discovery is not just an option, but a necessity for any effective product development process to ensure that it remains relevant, valuable and competitrive in this ever-changing market scenario. This certificate program discusses tools and methods designed for the new product development (NPD) environment.

Managing New Product Development 9

Program Experience

A high percentage of new product failures result from an inability to manage the uncertainty associated with conceiving, designing, and developing innovative products. Testing and validating at every stage of development must occur to ensure your new product's feasibility and scalabilty and help refine it to align with the market's needs. Knowing what questions to ask at each stage of the process is key to the success of a timely and successful product launch.

Following a systematic process can help you gain clarity and confidence in the scope of your plan throughout the development phases. This course will discuss tools and methods that include concept exploration, business case identification, customer needs analysis and requirements development. Modern techniques such as agile development, lean thinking, and rapid prototyping are presented.

Managing New Product Development can be taken as a stand-alone short course for targeted learning. When used as an elective in the FlexCert certificate for Advanced Project Management you can tailor the program to resonate with your career aspirations and goals.

Benefits

You will learn to:

  • Use key market research tools at each stage of the NPD process

  • Scope and scale your development process

  • Determine the validity of your project requirements

  • Select the appropriate lifecycle approach

  • Ask critical questions at each stage of the NPD process

  • Recognize and avoid common pitfalls

Managing New Product Development can be taken as a stand-alone short course for targeted learning. When used as an elective in the FlexCert certificate for Advanced Project Management you can tailor the program to resonate with your career aspirations and goals.

Topics
  • Idea generation – Systematically search for new-product ideas
  • Idea screening – Filter the ideas to pick out good ones
  • Concept development and testing – Identify key stakeholders and
    their needs, develop design concepts
  • Marketing strategy development/business analysis – Determine
    how product will be marketed, review the sales, costs and profit
    projections for the new product to determine whether they satisfy
    the company’s objectives
  • Product development – Detailed design, development, testing
  • Test marketing – Understand suitability of marketing strategy
  • Market entry/commercialization – Introduce the new product into
    the market
Who Should Attend
  • Managers
  • Project managers
  • Product managers
  • Business analysts
  • Technical professionals
  • Business managers who are materially involved at any point in a product’s lifecycle, from cradle-to-grave
  • Those who may be directly responsible for product or portfolio strategy, or who play a more indirect role such as in sales, marketing, operations, finance, or R&D
  • Professionals who are focused on using technology as a competitive differentiator
  • Professionals wanting to take on a more formal product management role
Schedule
Course Duration Self-Paced Online
Managing New Product Development 9 4 Weeks

January 22, 2024 release; completes February 18, 2024

Parent Program

Middle-aged man standing in hallway holding a laptop, smiling at camera.
Advanced Project Management (APM)

Discover the distinctive Advanced Project Management Certificate Program, customized to your individual learning journey. With only five elective units to complete in any sequence, this program will equip you with the vital leadership skills to master the complex issues that challenge you and your organization. Develop new mindsets, delve into self-awareness, and uncover the instinctive ability to deliver impactful change. This program is designed for technical professionals and senior practitioners aspiring to achieve advanced levels of expertise, take effective and transformative action, inspire others and communicate with clarity. Elevate your strategic and leadership prowess with Caltech CTME's Advanced Project Management Certificate Program. 

  • Self-Paced Online
  • FlexCert Available

Instructors

Photo of Michael Brenner

Michael Brenner

Systems Engineering, Model-Based Engineering (MBSE), Aerospace Project Management