Introduction to Data Analytics Certificate Program

In an age of information overload, data is everywhere. To solve complex problems, the key is focusing on the right data and applying the right tools to analyze it.

The Caltech five-day Introduction to Data Analytics Certificate Program will provide you with the knowledge and skills you need to better understand your customers and your processes. With analytics, you will be able to uncover patterns and trends in your data—whether it relates to finance, service delivery, or marketing—and quantitatively make successful business decisions.

This accelerated, hands-on program goes beyond lessons and case studies. We cover the range of descriptive, predictive, and prescriptive analytics. You will gain exposure to using very large, cross-media datasets to infer what variables influence choices and trends of financial and operational business interest. With the customized coaching of experts chosen for their extensive industry experience, you will tackle the challenges you face today. Harness innovative tools and techniques that enable you to go from complex problems to solutions with immediate and long-term benefits. Applications include business intelligence, data mining and warehousing, service delivery, product development, marketing, and process improvement.

Custom Program Benefits

Your team will learn how to:

• Identify practical opportunities to apply data mining and predictive analytics to improve business operations and systems engineering
• Collect and organize data from varied and disparate sources
• Identify and evaluate potential drivers of business effectiveness and systems optimization
• Use state-of-the-art tools and methods to extract meaning out of existing data
• Define actionable plans to increase sales, reduce costs, improve customer relations, and avoid or mitigate business risk
• Develop, verify, and validate models for business and industry processes
• Make confident strategic decisions in the face of uncertainty
• Use data to optimize service delivery and product development
• Avoid the bottlenecks, pitfalls, and time-wasters inherent in working with big data

Who should attend

This program is for analysts and professionals seeking to optimize performance for the science- and technology-driven enterprise. Applications include business intelligence, data mining/warehousing, service delivery, product development, marketing, and process improvement.

Instructors

Rick Hefner, PhD; Carol Jacoby, PhD; Kenneth Preston, DBA