Digital Transformation and the Future of the Enterprise

Digital technologies are continually reshaping today's businesses, from marketing through maintenance, and product development through service delivery. Curious leaders must understand the evolving business implications and continuously build new perspectives and capabilities to ensure competitive advantage.

This five-day executive education program inspires and aligns senior teams for innovation. Learners focus on B2B and B2C cases for creating digital platforms, ecosystems, and multi-sided markets that create network effects. Teams explore defining new business strategies and creating execution plans that can cascade to their teams. Cases and learning opportunities can be tailored for your organization's strategic objectives and the needs of the teams.

Programs held on-campus at Caltech can help ignite innovation. Learners take advantage of labs, outdoor activities, networking events, excursions to other organizations, special events, and visits to Jet Propulsion Lab (JPL), which Caltech operates for NASA. You will gain inspiration and perspective from interactions with Caltech creative thinkers who are exploring the frontiers of knowledge.

Custom Program Benefits

Your team will learn to:

• Understand key forces at work and the evolving context of innovation
• Assess implications of industry forces 
• Apply frameworks to evaluate competitor responses to changes in the industry
• Develop new models for strategic foresight, planning, and execution 
• Generate strategic options and a practical innovation agenda to guide platform investments
• Stress-test alternative digital strategies that work under uncertainty
• Identify new customer values and propositions for compelling digital products and platforms
• Assemble key components of a go-to-market strategy and launch plans for digital products
• Mobilize your organization and team to innovate with clear direction and a compelling vision

Topics

• Defining the 21st Century Enterprise
• Shifting Strategic Business Environments
• Disruptive Business Models and the Rise of Platforms
• Super App Thinking
• Effective Marketing for Digital Futures
• Case Studies in Digital Transformation
• Experiences and the Transformation of Economic Value
• Preparing the Enterprise for Web3
• Into the Metaverse
• The Future of Web 3: Scenario Thinking
• Learning Lab: Future Scenarios and Your Business
• Aligning and Engaging Competence and Commitment to Meet Customer Needs
• Caltech Lab Tours and Lectures in Robotics, AI, Data Science, Autonomy, and Technology Futures

Who should attend

This program is ideal for teams composed of CXOs, Digital Officers, VP senior leaders, innovation managers, and essential professionals who want to improve their organization's chance of surviving in a digital future.

Course Leaders

Dr. Peter C. Evans, Dr. George Djorgovski, Mary Abbazia, Tom Spitale