Intellectual Property Strategy

Select Research & Development projects and build Intellectual Property portfolios that generate higher profits and licensing revenues, protect business unit profits from the competition, and contain costs in your company.

This course will help technical and business development managers working to leverage their IP portfolio. Use it as a standalone program or incorporate into a more comprehensive leadership development program. Your team will learn how to use powerful tools to master the business of intellectual property management:

Custom Program Benefits

• Gain a common understanding of how to build your IP portfolio
• Direct technical investments
• Leverage the results to achieve your organization's strategic objectives
• Select breakthrough development projects using the highest leverage IP information
• Build IP portfolios that create maximum financial value
• Develop alternative strategies for extracting value from past development efforts
• Manage IP to align with your business strategy

Topics

• Aligning and Integrating Technical Development With Business and Licensing Processes
• Building High-Value Intellectual Property Portfolios
• Competitive Assessment of a New Corporate Initiative (Case Study)
• Making Good Technology Investment Decisions
• Impact of Intellectual Property Opportunities Abroad
• Running a Sustainable Business: Integrating Business, Technical and IP Strategies and Tactics

Who should attend

This course is designed to aid cross-functional or department-driven initiatives involving intellectual property. Participants may include senior executives and managers in engineering, R&D, business development, marketing, product planning, strategic planning, finance, and general management.