Caltech Center for Technology and Management Education certificate program and customized courses provide practical marketing tools and techniques to help commercialize technologies, platforms, products, and services to drive business growth.

Caltech facilitators, faculty, and guides are subject matter experts chosen for their strategic marketing experience within leading technology companies. Choose from over 20 strategic marketing and innovation workshops, focused courses, or create your company-specific certificate programs to prepare your company’s next-generation leaders to address the challenges specific to your business. All courses and programs will be customized for your company and offered at the global location you choose.

Based on the topics and workshops selected, your team will develop the critical thinking and skills to:

• Evaluate potential markets/sectors, and prioritize resources
• Understand market trends and assess the opportunities and threats
• Develop an effective marketing plan with clear go-to-market actions
• Establish innovative branding for products, platforms, or business categories 
• Identify actionable customer segmentation to help uncover untapped market opportunities
• Create compelling positioning and full-solution value propositions that address customer needs and differentiates products/services better than competitive alternatives
• Leverage social media to engage customers and build the brand
• Create value-based pricing strategies to increase business profits
• Successfully launch new products and services in new or existing markets