Client Stories: Halliburton
Custom Programs for Organizations
Thriving in a Time of Increased Competition
Halliburton used a novel global leadership development program to develop competitive strengths and increase value to its customers. We partnered with Halliburton to energize business innovation and resiliency through a custom learning experience for senior and mid-level management. Read more about how our lead facilitators, Mary Abbazia and Tom Spitale, deliver custom programs that drive real impact.
Since 1919, Halliburton has been one of the world’s largest providers of products and services to the energy industry, helping customers maximize value throughout the lifecycle of the reservoir.
In hydraulic fracturing, the plug and perforation units carry out the essential steps required before a reservoir can be tapped. Halliburton’s team in North America was facing new challenges. With advances in technology and low barriers to entry, an influx of new competitors saturated the marketplace, with 15 companies starting up in just four years.
The Caltech Center for Technology and Management Education works with Halliburton on an annual on-site program, “Shaping Business Strategy.” Through these customized workshops in strategic marketing, we have coached over 150 senior leaders. An executive who had participated in the program was charged with taking on the highly competitive plug and perf market in his capacity as Halliburton’s senior regional manager of Wireline and Perforating in North America.
The tools learned in “Shaping Business Strategy” were crucial to his work. He realigned his team’s performance indicators to match what was important to customers. He broke down silos to engage with internal customers and adopt their system for tracking metrics. He invested in key technologies, improving both quality of service and efficiency. The results, within a year: a record quarterly return for his team, while customers pumped more year-over-year.
Senior Regional Manager, Halliburton
Our custom strategic marketing program with Caltech gave me the right perspective to help drive significant improvements to a challenged business in my portfolio. With a customer-first mindset and standard tools across the company, our approach to problem-solving has been a game-changer for us.