Managing New Product Development

Course Code
4210425

Drive successful product innovation with our Managing New Product Development course. Explore strategic execution and agile methodologies critical to new product success, making this course a cornerstone of the Advanced Project Management Certificate. Perfect for PMI and PDMA certified professionals.

  • Start Date April 28
  • Time N/A
  • Duration 16 Hours
  • Program Type Open-Enrollment/Public
  • Certificate Type FlexCert
  • Format Self-Paced Online
  • CEUs 1.6
  • PDUs 16
  • Fees $1,310

Drive successful product innovation with our Managing New Product Development course. Explore strategic execution and agile methodologies critical to new product success, making this course a cornerstone of the Advanced Project Management Certificate. Perfect for PMI and PDMA certified professionals.

Managing New Product Development

Program Experience

A high percentage of new product failures result from an inability to manage the uncertainty associated with conceiving, designing, and developing innovative products. Testing and validating at every stage of development must occur to ensure your new product's feasibility and scalabilty and help refine it to align with the market's needs. Knowing what questions to ask at each stage of the process is key to the success of a timely and successful product launch.

Following a systematic process can help you gain clarity and confidence in the scope of your plan throughout the development phases. This course will discuss tools and methods that include concept exploration, business case identification, customer needs analysis and requirements development. Modern techniques such as agile development, lean thinking, and rapid prototyping are presented.

Managing New Product Development can be taken as a stand-alone short course for targeted learning. When used as an elective in the FlexCert certificate for Advanced Project Management you can tailor the program to resonate with your career aspirations and goals.

Benefits

You will learn to:

  • Use key market research tools at each stage of the NPD process

  • Scope and scale your development process

  • Determine the validity of your project requirements

  • Select the appropriate lifecycle approach

  • Ask critical questions at each stage of the NPD process

  • Recognize and avoid common pitfalls

Managing New Product Development can be taken as a stand-alone short course for targeted learning. When used as an elective in the FlexCert certificate for Advanced Project Management you can tailor the program to resonate with your career aspirations and goals.

Topics
  • Idea generation – Systematically search for new-product ideas
  • Idea screening – Filter the ideas to pick out good ones
  • Concept development and testing – Identify key stakeholders and
    their needs, develop design concepts
  • Marketing strategy development/business analysis – Determine
    how product will be marketed, review the sales, costs and profit
    projections for the new product to determine whether they satisfy
    the company’s objectives
  • Product development – Detailed design, development, testing
  • Test marketing – Understand suitability of marketing strategy
  • Market entry/commercialization – Introduce the new product into
    the market
Who Should Attend
  • Managers
  • Project managers
  • Product managers
  • Business analysts
  • Technical professionals
  • Business managers who are materially involved at any point in a product’s lifecycle, from cradle-to-grave
  • Those who may be directly responsible for product or portfolio strategy, or who play a more indirect role such as in sales, marketing, operations, finance, or R&D
  • Professionals who are focused on using technology as a competitive differentiator
  • Professionals wanting to take on a more formal product management role
Schedule
Course Duration Self-Paced Online
Managing New Product Development 12
16 Hours

April 28, 2025 release; completes
May 25, 2025

Parent Program

Middle-aged man standing in hallway holding a laptop, smiling at camera.
Advanced Project Management (APM)

Enhance your project management skills with Caltech CTME’s Advanced Project Management Certificate Program. Designed for experienced professionals, this flexible program allows you to choose from five electives to inject new skills into your repertoire and tackle complex challenges in your organization. Elevate your leadership and strategic capabilities to inspire and drive transformative action.

  • Self-Paced Online
  • FlexCert

Instructors

Photo of Michael Brenner

Michael Brenner

Systems Engineering, Model-Based Engineering (MBSE), Aerospace Project Management