When it comes to new product development, innovative thinking paired with strategic execution, agile development, lean thinking, and a customer-centric approach are necessary tools to bring your idea from creative inception to successful launch. Continuous product discovery is not just an option, but a necessity for any effective product development process to ensure that it remains relevant, valuable and competitrive in this ever-changing market scenario. This certificate program discusses tools and methods designed for the new product development (NPD) environment.
When it comes to new product development, innovative thinking paired with strategic execution, agile development, lean thinking, and a customer-centric approach are necessary tools to bring your idea from creative inception to successful launch. Continuous product discovery is not just an option, but a necessity for any effective product development process to ensure that it remains relevant, valuable and competitrive in this ever-changing market scenario. This certificate program discusses tools and methods designed for the new product development (NPD) environment.
Program Experience
A high percentage of new product failures result from an inability to manage the uncertainty associated with conceiving, designing, and developing innovative products. Testing and validating at every stage of development must occur to ensure your new product's feasibility and scalabilty and help refine it to align with the market's needs. Knowing what questions to ask at each stage of the process is key to the success of a timely and successful product launch.
Following a systematic process can help you gain clarity and confidence in the scope of your plan throughout the development phases. This course will discuss tools and methods that include concept exploration, business case identification, customer needs analysis and requirements development. Modern techniques such as agile development, lean thinking, and rapid prototyping are presented.
Managing New Product Development can be taken as a stand-alone short course for targeted learning. When used as an elective in the FlexCert certificate for Advanced Project Management you can tailor the program to resonate with your career aspirations and goals.
Benefits
You will learn to:
Use key market research tools at each stage of the NPD process
Scope and scale your development process
Determine the validity of your project requirements
Select the appropriate lifecycle approach
Ask critical questions at each stage of the NPD process
Recognize and avoid common pitfalls
Managing New Product Development can be taken as a stand-alone short course for targeted learning. When used as an elective in the FlexCert certificate for Advanced Project Management you can tailor the program to resonate with your career aspirations and goals.
Topics
Idea generation – Systematically search for new-product ideas
Idea screening – Filter the ideas to pick out good ones
Concept development and testing – Identify key stakeholders and their needs, develop design concepts
Marketing strategy development/business analysis – Determine how product will be marketed, review the sales, costs and profit projections for the new product to determine whether they satisfy the company’s objectives
Product development – Detailed design, development, testing
Test marketing – Understand suitability of marketing strategy
Market entry/commercialization – Introduce the new product into the market
Who Should Attend
Managers
Project managers
Product managers
Business analysts
Technical professionals
Business managers who are materially involved at any point in a product’s lifecycle, from cradle-to-grave
Those who may be directly responsible for product or portfolio strategy, or who play a more indirect role such as in sales, marketing, operations, finance, or R&D
Professionals who are focused on using technology as a competitive differentiator
Professionals wanting to take on a more formal product management role
Schedule
Course
Duration
Self-Paced Online
Managing New Product Development 11
16 Hours
October 28, 2024 release; completes November 25, 2024
Parent Program
Advanced Project Management (APM)
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